Wednesday, January 16, 2013

Intertextuality of Radio Revolution

The radio revolution and the use of wireless technology has changed the global society. As author, Kevin Werbach said, if talking on a cell phone weren't better than a landline, billions of people would not be using cellular devices. In Radio Revolution Werbach presents valuable information about the uses and advances of wireless technology as well as possible improvements. Using Bazerman's techniques of intertextual representation, Werbach explains and supports his material for multiple rhetorical audiences.

The science behind wireless technology can be complex and more than a little confusing to one who does not know about airwaves and wireless devices. Werbach explains the basics and importance of wireless technology to multiple audiences by using terminology and phrasing associated with a particular group, and then changing it to explain to another. He first uses the heavy, technical terms of wireless technology as if speaking to experts, then switches his wording from technical jargon to "magic". He elaborates in simple terms so all audiences can understand the message he is trying to convey.

Werbach also uses direct and indirect quotations to support his argument. By citing documents like White House memo and alluding to people of import in the radio community, such as the inventor of radio, Werbach gives his statement a solid, relatable support system. The sources are official, but not so obscure as to limit his information to a certain group.


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